to do something different
6 years ago we set out
StrideHer was born because one hour a week traditional coaching, to us, just wasn't enough. I left a salary gym coaching job with a vision — higher touchpoint, more responsive, more personalized coaching built around the full complexity of a woman's body and life.
The women runners who needed coaching most weren't finding me in the gym. The one hour I saw them wasn't moving the needle. So I built something from the ground up that could actually show up for them every single day — something that didn't feel intimidating to step toward, and gave them more than what they even knew to ask for.
We saw an opportunity. Women who run were getting pieces of what they needed — but never the full picture, never the depth, and never the daily presence that actually creates change. As kinesiologists and run coaches who run ourselves, we knew what was possible. So we built it.
What we've been able to create through our clients, coaches, and ambassadors is only just getting started.
To create a powerful community of women helping women through accessible digital run coaching and race retreat experiences.
Our vision
To empower and educate women of the world to have autonomy over the way they train their bodies — for positive, lifelong, injury-free running.
Our mission
01 — Empowerment
Through every challenge, every stage of life, every race distance, and every comeback, there is a chance to shine. We help our women find it, build on it, and carry it forward. Not just for race day. For every hard training week, every life transition, and every moment of adversity that lies ahead. An empowered StrideHer woman doesn't just finish races, she carries that strength into everything around her and her training becomes a healthy habit that lifts her entire life up around her. At StrideHer its the human behind the athlete we foster.
02 — Education
03 — Sustainability
04 — Belonging
05 — Joy in Movement
01 — Empowerment
Influence is nice. But science is the foundation. Every coaching decision we make is underpinned by research including the emerging women's health science that the broader athletic world is only just catching up to. Our degrees, certifications, and continued education aren't checkboxes, they are our commitment to coaching you with credibility and care. We pair that science with the art of coaching the whole human and what StrideHers walk away with is a level of understanding and autonomy in their abilities.
02 — Education
03 — Sustainability
04 — Belonging
05 — Joy in Movement
02 — Education
03 — Sustainability
We built StrideHer to last. To outlast a client's time with us. To outlast generations. To be the thing women talk about at dinner tables and in run clubs for years to come. We didn't build this for one race and done, we built it so women can move throughout their entire lives with joy, confidence, and a body that keeps showing up. That same philosophy applies to how we work. We created a dynamic, creative, meaningful coaching environment where our coaches can do their best work and build real impact without burning out.
01 — Empowerment
04 — Belonging
05 — Joy in Movement
Not everyone around you shares the obsession, and that's okay. The people we love aren't always into fitness, health and running as much as we wish. At StrideHer we are a part of the obsession, the "nerding" out on all things running & we bring together like-minded women who do too. Women who are focused on their personalized training, constantly growing, learn new things, and are committed to becoming the most grounded, well-rounded, healthiest version of their running selves. Here the obsession is welcomed.
04 — Belonging
02 — Education
03 — Sustainability
01 — Empowerment
05 — Joy in Movement
This thing should be FUN. Full stop. We bring creativity and innovation into everything we build, run routes that take you somewhere in your community you've never been, workout styles you didn't know existed, movement you fall in love with before you even realize it. We want you to look forward to the parts of training you perhaps never enjoyed before. To experience running and racing for joy without the hold backs. To feel genuinely good in your body. Because a lifetime of joyful movement is the whole point — and we never lose sight of that.
05 — Joy in Movement
02 — Education
01 — Empowerment
04 — Belonging
03 — Sustainability
Our values
better than in-person coaching
Why what we built works
StrideHer was designed to deliver more than in-person coaching ever could — more impact, more change, more results for every woman we work with. In-person coaching is limited by time, location, schedule conflicts, sick kids, and vacations. One missed session becomes two. Life gets in the way and momentum disappears. I coached in gyms for seven years before building this company, and I saw it happen over and over again. There had to be a better way.
Daily messaging. Weekly plan updates. A coach who reads your session comments the same day and adjusts tomorrow's training accordingly. A kinesiologist who watched your movement assessment video and continues to build your entire program around what she saw. Bi-weekly calls where there's no recap needed because your coach already knows everything.
This is not coaching you consume once a week. This is coaching that lives in your pocket, shows up every day, and compounds over time into the strongest, most resilient version of you as a runner.
The research is catching up to what we already knew, consistent, high touchpoint, personalized coaching produces better outcomes than sporadic in-person sessions. We built the platform, the team, and the systems to deliver that to every woman who runs, anywhere in the world.
Raising the standards for run coaching
We've made something built to last
We are relentlessly obsessed with making online coaching better. Not just better than what's out there, better than what we delivered last month, last season, last year. Every run exercise video, every coaching response, every platform update, every resource we build exists because we asked ourselves one question: does this actually serve our women better?
The result is a coaching experience so involved, so present, and so personal that our athletes stop thinking "what should I do?" and start thinking "what would coach say?" and they already know the answer.
That's the standard we hold ourselves to every single day, this is our full time pursuit and we've impacted hundreds of autonomous runners!
Educated, Certified & Trusted!
Your collaborative team of coaches have a host of knowledge to apply:
✔ Kinesiology Degrees
✔ Masters in Kinesiology
✔ PhD in Kinesiology in progress
✔ Certified Exercise Physiologists
✔ Certified Kinesiologists
✔ Run Coach Certified — UESCA
✔ USA and Canadian certified Strength and Conditioning Coaches
✔ Functional Range Conditioning Specialists
✔ Constantly pursuing continued education and conferences together
Meet your coaching team
Positive, relatable, educated and runners just like you
With over a decade of coaching experience Holly has coached all levels of runners to achieve wild running goals & in the process has specialized focusing on women's needs in the sport.
Till now the scientific world has been geared around male athletes & data, but Holly and her team are dedicated to breaking the “shrink it and pink it” way of the athlete world, and empower every day running women into understanding how their healthiest bodies can enjoy a lifetime of running!
Hollys dream is to create an environment of women-supporting-women through StrideHer. Supporting qualified professionals in an environment that avoids the 80% career burnout coaches experience! Together she wants her collective to impact women across the world to be educated, empowered & unstoppable runners!
Kinesiologist (BCAK)
Run Coach (UESCA)
Strength & Conditioning Coach(NSCA-CSCS & CSEP-CPT)
Bachelor of Sport & Fitness Leadership
Diploma in Exercise & Wellness
Coach
Holly
Dickinson
Destiny is a Victoria born and raised Tsawout First Nation. As she completes her PhD in Kinesiology in Western Australia she continues to carve the path for runners & ensure more focus is given to women and Indigenous populations in research than currently is.
Working with StrideHer she’s able to bring more credible information to fill the gaps and make our communities stronger & more resilient.
Destiny has been coaching for our runners for 3 years & loves helping beginner runners stride towards their goals in a methodical and attainable way! Ucluelet Edge-to-Edge 10k was probably my favourite race location, in and amongst the Pacific Rim National Park on the West Coast it was just stunning!
Bachelor of Sport & Fitness Leadership
Coach
Destiny Underwood
Kirsten is an Exercise Physiologist, Kinesiologist and Strength & Conditioning Specialist who is head over heals in love with trail running and all outdoor mountain pursuits.
Getting to share these experiences with other empowered women of the world fills her cup! Coach Kirsten loves cultivating individualized programming for women of all abilities.
She is committed to the development of well-rounded training regimens for runners that allows all clients to achieve way beyond their potential and personal goals, whilst addressing injury rehab & prevention! Running Mont Blanc was incredible, I did it over 5 days with a few friends & hope to explore more epic adventures like it such as this incredible Hawaii trail I found on my last trip!
Bachelor of Science in Kinesiology
Coach
Kirsten
Ramsay
Owner of StrideHer Run Coaching Inc.
Kinesiologist (BCAK)
Run Coach (UESCA)
Strength & Conditioning Coach
(NSCA-CSCS & CSEP-CPT)
Bachelor of Sport & Fitness Leadership
Diploma in Exercise & Wellness
Coach Holly Dickinson
With over a decade of coaching experience Holly has coached all levels of runners to achieve wild running goals & in the process has specialized focusing on women's needs in the sport.
Till now the scientific world has been geared around male athletes & data, but Holly and her team are dedicated to breaking the “shrink it and pink it” way of the athlete world, and empower every day running women into understanding how their healthiest bodies can enjoy a lifetime of running!
Hollys dream is to create an environment of women-supporting-women through StrideHer. Supporting qualified professionals in an environment that avoids the 80% career burnout coaches experience! Together she wants her collective to impact women across the world to be educated, empowered & unstoppable runners!
Masters in Kinesiology
PhD - Kinesiology (in progress)
Strength & Conditioning Coach (CSEP-CPT)
Bachelor of Sport & Fitness Leadership
Coach Destiny Underwood
Destiny is a Victoria born and raised Tsawout First Nation. As she completes her PhD in Kinesiology in Western Australia she continues to carve the path for runners & ensure more focus is given to women and Indigenous populations in research than currently is.
Working with StrideHer she’s able to bring more credible information to fill the gaps and make our communities stronger & more resilient.
Destiny has been coaching for our runners for 4 years & loves helping beginner runners stride towards their goals in a methodical and attainable way! Ucluelet Edge-to-Edge 10k was probably my favourite race location, in and amongst the Pacific Rim National Park on the West Coast it was just stunning!
Exercise Physiologist (CSEP)
Kinesiologist (BCAK)
Strength & Conditioning Coach (NSCA)
Functional Range Conditioning Specialist (FRCMS)
Bachelor of Science in Kinesiology
Kirsten is an Exercise Physiologist, Kinesiologist and Strength & Conditioning Specialist who is head over heals in love with trail running and all outdoor mountain pursuits.
Getting to share these experiences with other empowered women of the world fills her cup! Coach Kirsten loves cultivating individualized programming for women of all abilities.
She is committed to the development of well-rounded training regimens for runners that allows all clients to achieve way beyond their potential and personal goals, whilst addressing injury rehab & prevention! Running Mont Blanc over 5 days with a few friends has been a highlight for her & she hopes to explore more epic adventures like it!
Coach Kirsten Ramsay
Inclusivity at StrideHer!
We believe everyone deserves access to inclusive, supportive, and empowering run coaching.
While our programs are designed with women in mind and often speak to the unique experiences of cis and trans women, we warmly welcome people of all gender identities — including trans men, non-binary folks, and gender-expansive athletes — who feel aligned with our coaching style and values.
We are committed to creating a safe, respectful, and affirming environment where every runner can be their whole self and thrive.
If you have specific gender-affirming needs or concerns, we invite you to share them — we're here to listen, learn, and support.
Seen locally as a leader in the field of running. Creating a joyful, educational & inclusive environment for women who run on Vancouver Island!
They support our mission, help us bring projects to life & are the love language we are grateful to gift & surprise our women with as they win along their journey coaching with us
Run Ambassador
Proud to support this Canada wide foundation raising money to empower girls & women through organized sport & running.
We got to lead their beginner running - Built to Run program. Prepping women locally to feel confident & ready to race the Royal Victoria Marathon 5k event!
Coach Kirsten & Coach Holly are both part of Run Like a Girl. A canada wide movement empowering women into epic adventure & action through local community initiatives.
An aligned local business partnership! Vancouver based company RunGo is our go to when creating our Personalized Digital Coaching run routes for clients. Immersive turn by turn navigation in your earbuds & voice notes from your coach during your race!
Together w are bringing excitement & travel to tourists here in Victoria BC as their trusted coaching team here in Victoria
in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community - in our community
ACCEL Strength Conditioning
In 2025 we rebranded ACCEL Strength Conditioning Inc. to StrideHer Run Coaching Inc.
The only thing we changed was our company name and logo. Everything else remains the same (but looking better) from when we were ACCEL. Our five-star reviewed running coaches, deliverables, and training remain the same but with a fresher brand identity calling in more of our ideal clients!
Yes — every coach on the StrideHer team currently holds a Kinesiology degree or higher, with a BCAK Kinesiology membership which requires continued learning & education and annual fees to maintain credentials. We also have a mix of other coaching certifications! We are exercise science professionals first, coaches second, and runners always.
Currently Coach Holly is the only coach with bandwidth for new client onboarding! So you will be automatically paired with coach Holly when you start coaching. When you apply for coaching your intake information helps us match you with the coach best suited to your goals, your life stage, your injury history, and your personality. Also based on your timezone, we have coaches on opposite sides of the world (Coach Destiny) so for coaching you may be an ideal match should she have availability!
Between our team we hold Kinesiology degrees, Masters degrees, an in-progress PhD in Kinesiology, UESCA run coaching certification, NSCA and CSEP strength and conditioning certifications, Functional Range Conditioning specialist certification, and Exercise Physiology designations. We also pursue continued education and attend professional conferences together regularly.
Yes — in 2025 we rebranded from ACCEL Strength Conditioning Inc. to StrideHer Run Coaching Inc. The name and logo changed. The five star coaches, the programs, and the quality of coaching did not.
250+
Women coached
100%
5 star reviews
12+
Years coaching
98%
run faster & feel stronger after 3 months
700+
Coach instructed exercise videos
19,000
Annual podcast downloads